Fast Fast Fashion (And Modest Too)
Posted onApril 11, 2014

It started with Zara.  Soon thereafter came H&M.  Topshop and ASOS have been doing it for a while, as is the fashion-forward way of our UK counterparts.  It is the fastest fashion to happen, and now it is also trending, in a big way.  These companies are pounding out collections to match (and possibly even rival) the likes of Céline, Balmain, Jil Sander, Tibi, Prada and Burberry Prorsum.  It is becoming less a sideways solution, and more de rigueur, to indulge in these fast fashion trends from the most popular chains in the world.  Can’t get your hands on the latest collection from Pheobe Philo?  No worries; get your breezy asymmetrical striped skirt topped with an African inspired pop-art brushstroke print tunic with a quick visit to Zara.  And if it isn’t near exact copies they are providing, at least you can pick up the trends à la mode that you need to complete your seasonal wardrobe checklist.  Sweatshirts, midi skirts, crop tops and fringed everything are all being produced and sold at lightning speed.

Just how fast is it?  Well you better log on quick, because as we speak the full midi skirts at H&M just sold out.  The more avant garde and high octane the look is, the faster it sells out.  It also doesn’t hurt that these pieces are being churned out virtually a couple weeks after the trends are shown on the runways.  It is a spoke in the wheel of instantaneous gratification and consumerism moving us forward, one which is nearly impossible to get off of.  Some may be against the permeation of the runways and deem it a travesty, but I don’t see it that way.  If we can indulge in floral bomber jackets, cool kimonos, larger-than-life midis, and the fringiest accessories around, without breaking our credit card’s sweat, then why not?

 

Céline Spring 2014

20140408 123840 800x1000 Fast Fast Fashion (And Modest Too)

Zara Printed Dress

Zara Pleated Striped Skirt

Teatum Jones Spring 2014

20140408 1321581 724x1024 Fast Fast Fashion (And Modest Too)Zara Printed Bomber Jacket

H&M White Stretch Button Down

A.L.C. Spring 2014

20140409 123351 800x800 Fast Fast Fashion (And Modest Too)Topshop Burnout Daisy Scallop Top

Zara Midi Skirt With Belt

Burberry Prorsum Spring 2014

20140409 122511 800x800 Fast Fast Fashion (And Modest Too)H&M Blouse

Zara White Lace Skirt

 

Prada Spring 2014

20140409 1436311 800x800 Fast Fast Fashion (And Modest Too)Zara Studio Dress

Zara Printed Dress

Zara Leather Crossover Sandals With Jewels

Zara Long Sports Socks



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